This series by Clare Strand is a simple and a brilliant analogy about communications in this era. How information nowadays can be miscommunicated and misinterpreted – be it positive or negative, whether deliberate or accidental – has an ever-increasing and overwhelming effect on our everyday life. These failures of communication can lead to minor confusion, fantastic revelation or global outrage, depending when and where they occur. Her inspiration came from the film Charlie and the Chocolate Factory. In the 1971 film adaptation, Mike Teavee says: “You photograph something then the photograph is split up into millions of tiny pieces and they go whizzing through the air, then down to your TV set when they are all put together in the right order.” However, what Mike fails to foresee are the complications and disruptions that can occur in the act of transmission. When Mike transports himself via Wonka Vision he is indeed broken into a million pieces, but when put back together again he is a 10th of his original size.
Strand asked her husband, Gordon MacDonald, to select images from her archive and create a grid. They became this human machine for transmitting information of an image from one person to another. From there, he would communicate the sequence of numbers depicting the tonal code (ranging from 1-10) of each photographic element on the grid and Strand would then paint the code on the corresponding large-scale grid she had drawn up in her studio. This method was actually forseed by George H. Eckhardt during the pre-internet age where he discussed the potential for transmitting a coded photograph via telegraph to produce an accurate representation of the original image.
This work reminds us the very physics of photography and what it used to be – chemicals, papers, chemistry and shapes. And how using such primitive methods can translate to visual representations about issues happening nowadays.